The show will go on
Newberg drive-in wins digital projector
Sep 16, 2013
Owners of the 99W Drive-In celebrated this weekend after learning their theater was one of five to win a digital projector through Honda's Project Drive-in.
With the distribution of 25-mm film set to end this year, theaters who have not gone digital, and do not have the funds to do so, may be forced to close. That fate is no longer a fear for Brian Francis, a third-gneeration owner of the drive-in, and his family.
Honda's national effort to save drive-ins across America generated over two million votes from Aug. 9 to Sept. 9, according to a company press release.
"Saving the 99W Drive-In theaters means saving romantic proposals, quality time with friends and family, and nostalgic experiences," said Alicia Jones, manager of Honda Social Media at American Honda Motor Co., Inc. "Digital projection will help this small business create priceless memories for decades to come."
As part of the promotion, the five theaters receiving a digital projector will have the opportunity to screen the upcoming flick, "Cloudy with a Chance of Meatballs 2," following its Sept. 21 Los Angeles premiere. The drive-in celebrated on Sunday with a free evening show for the community.
Honda has decided to extend the vote until Sept. 23, when it will announce another set of winners. Oregon's only other drive-in theater is the Motor Vu Drive-In in Dallas.
See Tuesday's News-Register for more.
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